Skin, Light, & Shadows
with Miyoung Margolis, Stephanie Lazaro, & Jessica Kilpatrick
Name
I led design of alpha through beta launch versions of Amazon Luna Cloud Gaming- a cloud gaming service that let's you play on Fire TV, PC, Mac, and mobile phones.
Challenge
In order to play a hot new game I need to invest in a gaming PC or Console, and then commit to playing on that specific screen.
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Business Goal: How might we encourage gamers to purchase and play new video games on an Amazon platform, by leveraging AWS and Twitch?
Ideation
By gathering inputs from literature review and partner teams, I was able to pull together over several different concepts. I then drove alignment with product leadership, eventually landing on a single mental model.
Principle driven planning
By gathering inputs from literature review and partner teams, I was able to pull together over several different concepts. I then drove alignment with product leadership, eventually landing on a single mental model.
Iterate and refine with usability
By gathering inputs from literature review and partner teams, I was able to pull together over several different concepts. I then drove alignment with product leadership, eventually landing on a single mental model.
